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Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette, Wailoo Why is menthol cigarette usage more prevalent amongst Black and African American individuals? It's not just a matter of preference; it's rooted in systemic factors. Historical targeting: Big tobacco Targeting Black Women img6760 The tobacco industry has aggressively marketed menthol cigarettes to the Black community for decades, trying to use advertising to associate their deadly addictive products with cultural identity. For Denisha Brown, the tobacco The Marketing Strategy for Unhealthy Products: Racially Profile

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