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Beyond the financial savings, quitting smoking reduces the risk of developing smoking-related illnesses, such as lung cancer and heart disease

For outcome, measures such as product appeal, intentions to purchase, and try IQOS were used as continuous variables

When current menthol smokers in Kreteks product trials tried nicotine-free alternatives, 51% said they missed the nicotine a little, and 18% said they were glad its gone, according to Kreteks Benjamin Winokur, brand manager of emerging brands at Kretek, who oversaw the project and development of SPLASH nicotine-free menthol smokes

Insufficient Product Transparency and Overpricing Local businesses are always trying to make a profit, sometimes at the expense of the customer

doi:10.1038/nrcardio.2013.8